May 21
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B2B Marketer Pain Points, Performance, and Priorities for the Year Ahead: B2B Marketing Monitor 54 percent of B2B brands face difficulty connecting with customers on the emotional level needed to increase brand engagement, while only 22 percent of B2B enterprises say they excel when it comes to customer experience (CX) — two of several findings of interest to digital marketers in recently-released survey data. MarketingProfs Micro Influencers Still À La Mode in 2021 From micro and macro to mega, non-paid, affiliate and celebrity, the influencer types that enterprise marketers prefer working with runs the gamut, however the overwhelming majority — some 90 percent — want to work with micro-influencers who have between five and 100,000 followers, up from 77 percent in 2020, according to newly-released study data. [Survey] MarketingCharts ANA Releases ‘KPIs That Matter,’ Finds The Most Important Ones Aren’t Always The Most Used Cost per mille (CPM), cost per click (CPC) and unique reach are the top three key performance indicators (KPIs) marketers use, while those found to be the most important include return on investment (ROI), exposed return on advertising spend (ROAS) and brand safety metrics, according to recently-released survey data from the Association of National Advertisers (ANA).
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B2B Marketing News: Top B2B Paint Points, Influencer Types Survey, Zoom’s New Events Platform, & The KPIs That Matter